Shopkeepers reacted to the concept of digital gold, but we never explained how it actually works: vault storage, physical redemption, or the price advantage over jewelers. The results reflect an understanding gap, not a verdict. Next round needs to test with a better pitch.
Key numbers from 14 shopkeeper interviews
Customer interest levels reported by each shopkeeper
From interview to signup intent
Overall sentiment from each conversation
What's holding shopkeepers back, ranked by frequency
Geographic distribution across Rawalpindi
14 shopkeeper conversations from February 12, 2026
Findings and recommendations from field research
Actionable next steps based on field evidence
Key quotes and observations from interviews